Squarespace SEO Expert

Congratulations! Whether you just designed your very first Squarespace website or you launched it a few months or even a few years ago, setting aside the time to design and launch your very own website is an impressive feat.

However, if you were hoping that was the end of the process ("if you build it, they will come" sort of thing), then you're probably in for a bit of disappointing news. And, if you've done any research at all around the topic of "Why isn't my website getting any visitors," then you've already heard of the term SEO or Search Engine Optimization and have a small idea of why it's important. Which is why you've found yourself here!

At Desmo Marketing, we can help get your website moving in the right direction with one of our affordable (and nonrecurring) Squarespace SEO Packages. With three convenient options, there's something for everyone. If you're a DIY-er, then we'll simply help you develop your roadmap. If you need a little extra help, we're happy to take some of the work off of your shoulders. And, if you're out for world domination. . .well, we've got something for that too.

Browse our packages below and feel free to either reach out to schedule a chat with us or go ahead and click to purchase. Either way, thanks for stopping by!

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You've Got a Squarespace Website. . .Now What?

So you finally clicked that "Publish" button on your Squarespace website, but now you're wondering what the next step is. If you're one of the lucky ones, you may have seen a little bit of organic traffic trickle in. You may have even gotten a sale or a lead. But it's just not enough.

You know you need an extra boost to get your website in front of the right audience, and, based on your own online searches, you need something called SEO or Search Engine Optimization. But what is that, does it even work with Squarespace, and how do you get it?

Let's take a closer look at the benefits of pairing your Squarespace site with some SEO magic.

Commonly Asked Squarespace SEO Questions

  • Squarespace websites are just as capable of optimizing their SEO as WordPress sites. The features and tools on the platform make it easy to craft content that is both high-quality and search engine friendly. You can use keywords throughout pages, write meta descriptions, or check out the built-in analytics of your Squarespace website and link up to the Google Search Console to monitor progress in terms of improving page ranking. With this data, businesses have access to helpful information which they can use to make decisions about their Squarespace SEO tactics, enabling them to reach a wider audience and increase visits to their website.

  • SEO is an essential tool for any website powered by Squarespace. By optimizing their pages and content, businesses are able to reach a wider audience and increase their web traffic.

    Enhancing your Squarespace SEO involves a few key steps, such as structuring pages with relevant keywords, providing unique content for each page, ensuring page speed is optimal to avoid lag time, building quality links, and creating context-specific content (e.g., blog posts).

    Having a good grasp of the basics of SEO can be useful in helping businesses formulate popular search terms and use them to their advantage. This knowledge can help tailor strategies that aim to boost visibility on search engines, enabling them to make meaningful connections with potential customers or clients around the world.

  • Squarespace SEO is essentially the same as regular SEO practices. However, there are some key factors that may require extra attention when optimizing a Squarespace website. For starters, Squarespace uses special tags and coding, which allows it to render differently in search engine results. This means you'll need to make sure the page titles and meta descriptions are properly formatted to ensure the best possible display on SERPs (search engine result pages).

    Additionally, link building should also be part of your Squarespace SEO strategy. Since it's a hosted platform, external links from reliable sources can help build credibility and trust with Google algorithms, thus boosting your website's ranking in the SERPs.

    Lastly, speed is another important aspect of Squarespace SEO. It's important to make sure your site is loading quickly and efficiently before optimizing any other factors since this can directly impact user experience - something that is closely monitored by search engines like Google considering them when assigning rankings in their SERPs.

  • Search engines will absolutely recognize your Squarespace website. By using SEO techniques such as optimizing page structure, content, and speed, you can increase your visibility on search engine results. Additionally, link building from other high-quality websites to yours can also help search engines identify and prioritize your website.

    Your website's architecture should also be taken into account when setting up a Squarespace site. This includes making sure that the site is organized in a logical manner, with pages properly labeled and easy navigation between them. This helps ensure that the search engine crawlers can easily understand and index each page of your website for better rankings in search engine results.

  • Absolutely not!

    Even if your site is several years old, a Squarespace site can still benefit from SEO. However, an established website may need some more effort to be optimized for search engine rankings, like setting up additional structure and/or altering existing content after completing keyword research.

    To help ensure that your Squarespace site is search engine friendly, you should make sure all pages are properly labeled and any keywords used in titles and meta tags are relevant to your content. Additionally, ensuring that your page speed is up to par and link building should also be part of the optimization process - regardless of whether or not the website is newly created or has been previously established.

  • When it comes to optimizing a Squarespace website for SEO, it's best to hire a specialist, a Squarespace SEO Expert, if you will. They possess the experience and expertise necessary to work with the platform, allowing them to pinpoint potential issues such as slow loading speeds and ensuring that all pages are properly formatted for SERPs.

    Leaving optimization in the hands of a professional Squarespace SEO consultant can save you time and resources by avoiding mistakes and focusing on other tasks - such as content creation or marketing campaigns - while they take care of the Squarespace SEO job. Plus, since Squarespace SEO experts already have knowledge working with Squarespace, there's no need for additional explanations or training. This ultimately helps you save money and achieve your goals more efficiently.

  • Hiring a Squarespace SEO consultant is the best way to get the most out of a Squarespace website. Expertise in the platform allows them to identify potential issues, such as slow loading speeds, and make sure that all pages are optimized for SERP ranking.

    When you decide to work with a Squarespace SEO specialist, you can expect them to complete an introductory evaluation of your site. Here at Desmo Marketing, we run several reports before we even meet with you, ensuring that we have some knowledge of where your site is currently at in the search results.

    Why? Because time is precious, especially when it comes to Squarespace SEO. Not only do we want to give you valuable information during our initial meeting and be prepared to give you a realistic idea of the amount of time and effort needed to help you reach your online traffic goals, but if you do decide to move forward with us as your Squarespace SEO Specialist, we want to be ready to hit the ground running.

    After the initial audit, you will most likely meet with your Squarespace SEO expert to discuss their findings. At this time, they'll also provide you with their recommendations regarding the work that needs to be done, the amount of time it will take, and what they're able to do on your behalf to get you moving in the right direction.

What Does a Typical Squarespace SEO Project Involve?

While we know that your website and business model are unique to you, the Squarespace SEO service process follows a fairly routine path that begins with an introductory evaluation. The entire process looks very similar to the following step-by-step outline.

Step One

Review & Analyze

We get to know your website, brand, and industry.

Step Two

Strategize

Based on our findings, we put together a strategy based on your budget.

Step Three

Action Plan

We adapt your SEO strategy into step by step action items.

Step Four

Implement

We begin making changes to your site and developing content.

Step Five

Review & Evolve

We monitor changes and results and adapt our strategy as needed.

What Squarespace SEO Services Does Desmo Marketing Offer?

  • A technical website audit is an analysis of a website's technical aspects that can impact its performance in search engine rankings. This includes examining factors such as site speed, mobile responsiveness, URL structure, duplicate content, broken links, redirects, sitemap, site architecture, and more. Conducting a technical audit allows you to identify and fix any issues that may be hindering your website's ability to rank well in search engines. It is an important part of search engine optimization (SEO) as it helps ensure that your website is technically sound and adheres to industry best practices.

  • Keyword research and reporting is an essential part of SEO that involves identifying the most relevant and high-traffic keywords for a website or particular webpage. Keyword research helps to understand the words and phrases that people search for when looking for specific information, products, or services.

    Keyword research involves using various tools, including Google Keyword Planner and Ahrefs, to explore search volumes and competition levels for specific keywords. Based on the findings, marketers can optimize their webpage content to target specific keywords while creating content that satisfies the user's search intent.

    Keyword reporting involves monitoring how well the website or the page is ranking for the target keywords. Usually, SEO professionals track their progress by regularly monitoring their Google Analytics account and ranking positions for specific keywords. Keyword reporting is essential for measuring the effectiveness of your SEO strategy and making necessary tweaks to improve your website's ranking in the search engine results pages (SERP) for the target keywords.

  • Strategy development in terms of SEO involves creating a comprehensive plan to optimize a website or webpage so that it ranks higher in search engine results pages (SERP) and drives more traffic to the site. The goal of an SEO strategy is to increase the visibility, relevance, and authority of your web pages to search engines and users alike.

    The strategy development process typically involves conducting a thorough analysis of the website, including its content, competitors, keywords, and target audience. After gathering data, SEO professionals can identify areas for optimization and create a plan of action.

    The SEO strategy includes on-page optimization like keyword research, meta tags optimizing, content creation, and off-page optimization like link building, directories submission, and social media marketing to improve the website's visibility and authority online.

    The developed strategy must recognize short-term and long-term goals and outline an action that can produce the desired result. A proper SEO strategy development can help businesses grow their online presence, drive qualified leads, and generate revenue.

  • On-page optimization refers to the activities that are performed within a website's web pages to help them rank higher in search engine results pages (SERP) and earn relevant traffic. On-page optimization includes optimizing content, page titles, meta descriptions, headers, images, and internal links.

    Here are some key factors to consider for effective on-page optimization:

    Keyword research: Keyword research helps identify the relevant search terms that a target audience types into search engines to look for a particular topic, product, or service. It helps determine the focus of the webpage content.

    Title tags and Meta descriptions: Title tags and meta descriptions tell Google and the user about the content of the page. You should keep relevant target keywords and a clear and concise description for the page.

    Header tags: Header tags (H1, H2, H3, etc.) are essential for readability and help search engines understand the page structure. H1 tag should contain the target keywords.

    Content optimization: Creating quality content, free from grammar mistakes and plagiarism, using heading tags and short paragraphs with targeted keywords or phrases.

    Internal linking: Internal linking helps channel the page authority and improve the user experience. It helps the users navigate through the site and learn more about related topics.

    On-page optimization contributes significantly to the overall SEO of a website. Done well, on-page optimization increases a website's ranking potential and perfect the chances of converting users into customers.

  • Google Search Console is a free tool provided by Google to help website owners and webmasters monitor their website's performance in the search engine results pages (SERP). Setting up and maintaining Search Console is crucial to the success of your SEO efforts.

    Here are some of the key aspects of Search Console setup and maintenance:

    Verification: The first step to setting up Google Search Console is verification. A website owner or webmaster has to verify that they own and manage the website they're adding. Verification can be done via several methods, such as HTML file upload, Google Analytics, or DNS verification, among others.

    Sitemap Submission: Sitemaps are essential for search engines to index all of your pages thoroughly. Submitting sitemaps to Search Console can help Google crawl and index your website pages more efficiently, which improves your website's chances of appearing in SERPs.

    Performance Tracking: One of the main purposes of the Search Console is to track your website's performance data, like clicks, impressions, average ranking positions, etc., on different devices and locations. You can use performance data to determine how well your website is performing in search results, what keywords you are ranking for, and which pages are receiving the most traffic.

    Error reports: Google Search Console provides a detailed report of any technical issues on your website. You can monitor this report regularly to identify and fix errors such as 404 errors, server errors, and crawl errors, which can affect your website's ranking potential and user experience.

    Regular maintenance of Google Search Console can help website owners and webmasters to detect and fix any problems that arise, measure the ongoing performance of their website in search results, and implement strategies to improve their visibility on the search engine results pages.

  • SEO content or copywriting is the process of creating website content or marketing copy with the goal of improving a website's ranking in search engine results pages (SERP) and driving targeted traffic to the site. It involves optimizing the content in such a way that it is not only readable and engaging for the user but also includes relevant target keywords and phrases that match the user's search intent.

Will You Provide Me with an Evergreen Marketing Strategy?

SEO strategies are not evergreen, and they need to be adapted based on consistent reviews. Search engines, particularly Google, periodically revamp their algorithms to improve their search results' relevance and quality. As a result, any SEO strategies that may have worked well in the past may become obsolete with these algorithm changes. Therefore, updating SEO strategies is vital to ensure a website's ranking is maintained or improved over time.

SEO professionals need to adapt their strategies to the ever-changing search engine algorithms and shift user behavior immediately. Algorithm updates affect website rankings, and user behavior impacts a website's relevance and authority on search engines. Therefore, SEO strategies need to be equipped with the latest technological advancements and the latest user behaviors and responses to online content.

Regular reviews of SEO strategies help track results and determine which techniques are working and which ones are not. Based on the results, SEO professionals need to revise, add, or remove specific elements of the strategy to avoid errors and ensure that the website continues to perform well in search results pages with the latest SEO best practices.

Do Your SEO Strategies Require a Retainer?

They do not! While we do recommend consistent SEO work, we do not require clients to be on a retainer or to sign up for any sort of monthly subscription. Our packages are single-purchase items only, and it's up to you after that if you want to continue with our Squarespace SEO service.

How Long Will it Take for My Site to Climb the Search Engine Rankings?

The time it takes for a site to climb search engine rankings can vary widely depending on a number of factors. This includes the competitiveness of the keywords being targeted, the quality and relevance of the site's content, its backlink profile, and many other factors. In general, it is safe to say that climbing search engine rankings is a gradual process that takes consistent effort and dedication over a prolonged period of time.

One of the most important things to keep in mind when trying to improve search engine rankings is to focus on creating high-quality, valuable content that is relevant to your target audience. This can involve conducting extensive keyword research to identify the phrases and terms that your potential customers are searching for and then creating informative and engaging content around those topics.

Additionally, building up a strong backlink profile by earning links from other reputable websites can also help to boost your site's search engine rankings over time. Ultimately, while there is no guaranteed timeline for climbing the search engine rankings, putting in the work and following best practices can help to accelerate the process and improve the visibility and success of your website.

How do I Get Started with Your SEO Services?

You can visit use the links at the top of this page to purchase the package that best suits your needs, or you can schedule a consultation with us to discuss your project. All we'll need is your website URL to get run our introductory evaluations.

How do I Know if Desmo Marketing is the Right Squarespace SEO Expert for Me?

When choosing a Squarespace SEO expert, there are a few questions you should ask yourself before making your decision. Does the company have experience in the specific area of SEO you need help with? How quickly can they implement changes? What kind of results have they achieved for other customers?

At Desmo Marketing, we pride ourselves on our extensive knowledge and expertise when it comes to Squarespace SEO. Our team of experts has successfully delivered results for customers across numerous industries and countries. We know how to make the most out of the platform, from optimizing loading speeds and formats to creating content and launching campaigns.

But more than that, we take the time to get to know each of our clients and their business goals so that we can tailor our Squarespace SEO services to their needs. While our process is fairly routine, the specific strategy and action items that we recommend will be geared toward your industry and audience, ensuring that you get the most out of our partnership.

And if you like the way that sounds, then we're most likely a good fit for you!

Let's Get Started!

At Desmo Marketing, we understand how important it is for businesses to optimize their presence on Squarespace. As Squarespace SEO consultants, we can help you make the most of the platform - from increasing loading speeds and formatting pages correctly for SERP results to creating content and launching campaigns. We've got expertise in Squarespace, which means less time spent on training and more money saved. Reach out to us today and get started right away - maximize your potential with our help and unlock improved ranking results and increased organic traffic.