We Build Systems That Turn Conversations Into Revenue
Not more dashboards. Not more "AI magic." Just strategic outbound systems built on 20+ years of direct-response principles and modern GTM engineering.
Why Desmo Exists
We saw a problem that was getting worse, not better.
B2B companies were investing more in outbound than ever—better tools, more automation, AI everything. But response rates kept dropping. Demos got harder to book. And sales teams were frustrated.
The issue wasn't the tech. It was that everyone was using the same playbook.
"AI-generated emails. LinkedIn automation. Templates from 'gurus.' It all sounds the same, feels the same, and gets ignored the same."
We realized the market needed something different: agencies that understood both the craft of copywriting AND the science of go-to-market systems.
Most agencies are either creative shops that don't understand RevOps, or tech-first agencies that pump out soulless AI copy. We're neither—and both.
Desmo Marketing was founded to bridge that gap. To build outbound systems that don't just scale volume, but scale genuine connection. To use AI not as a replacement for human insight, but as a tool to amplify it.
We build revenue engines that actually work. For B2B companies who are tired of being ignored.
✓ Certified GTM Engineer
✓ Direct Response Expert
✓ 20+ Years Copywriting
✓ RevOps Certified
Meet Jordan Olson
Founder & Certified GTM Engineer
Jordan brings a rare combination of skills: 20+ years as a classically-trained copywriter in the direct-response tradition, plus certification as a GTM Engineer.
That means he doesn't just write copy that converts—he builds the entire system that delivers it: CRM integrations, sales automation, multi-channel sequencing, and RevOps alignment.
Before founding Desmo, Jordan helped B2B SaaS companies from $1M to $50M ARR build and scale their outbound functions. He's seen what works (and what definitely doesn't) across hundreds of campaigns and thousands of conversations.
His philosophy is simple: The best outbound systems combine timeless copywriting principles with modern technology. Messages that feel human, delivered by systems that scale.
How We Work
Craft Over Templates
Every campaign is custom-built for your ICP. We don't use templates or generic AI prompts. Your messages sound like you, not a bot.
Continuous Optimization
Markets change. Messaging fatigues. We analyze each campaign, learn from every signal, and continuously improve systems.
Strategy Before Tactics
We start with RevOps framework, ICP research, and positioning. Then we build the system. Never the other way around.
Partnership, Not Vendor
We're an extension of your team. You get direct access to the people doing the work—no account managers, no bureaucracy.
Revenue Metrics Only
We don't celebrate open rates or click-throughs. We measure demos booked, pipeline created, and deals closed. That's it.
Education & Transparency
We teach you what we're doing and why. You'll understand your system completely—whether you continue with us or take it in-house..
What Makes Us Different
Most agencies are either creative shops that don't understand systems, or tech vendors that don't understand messaging.
We're both. And that's the advantage.
We combine direct-response copywriting (the craft) with GTM engineering (the system). The result? Outbound that doesn't just reach your prospects—it resonates with them.
20+
Years in Direct Response
100%
Custom-Built Systems
0
Generic Templates Used
Ready to Work Together?
Book a 30-minute strategy call. We'll audit your current approach, identify gaps, and share specific recommendations—whether you work with us or not.